Hello and Welcome!

I am your go-to guy for thoughtful design. I’ve designed across mediums for a variety of companies including Ticketmaster and the nonprofit Zearn. Most recently, I used my training in anthropology (MA) to co-design a website for a regional historical society. I know all about Sketch, Figma, and Adobe’s Creative Suite—and, being skilled in ethnography, am particularly hip to collaborate. Want to talk more? Let’s make it happen!

User testing has long been important to the product design process, but it can only take product design so far. There is a world of potential that exists beyond what the typical user testing session can reveal. The Haywood Snapshot Project explores this potentiality by leveraging ethnographic research to inform the direction and layout of its online archive—all while building trust within the community most affected by it.

From July 2018 to September 2022, I designed layouts, components, brand materials, and illustrations for various digital products at Zearn. My contributions—including the conceptualization, building, and maintenance of its first ever design system—helped to grow it into what it is today: an organization with a mature and sustainable product development process. Want to learn more? Interested in the world of edtech? Let’s chat!

If traditional ethnography focuses its observations on the physical world, then digital ethnography shifts this focus to online spaces. This approach is not only convenient, it is also necessary as some information can only be accessed in the digital realm. In this project I explore how people use the common household yardstick not by barging into their homes or distributing surveys but by examining how they review it online.

Need tickets to the big game? Score has you covered. With Score you can browse upcoming events, track where your favorite teams are playing, and purchase confidently with Ticketmaster’s verified guarantee. As the lead designer of the Score product, I was responsible for all aspects of its design including UX, UI, and brand identity. I also ran user testing and implemented changes to the product based on user feedback.

The Artist Detail Page (ADP) and Venue Detail Page (VDP) bring all relevant information on these topics to the forefront. Before the introduction of these features, details for artists and venues were nearly impossible to find, buried under far too many screens in the Ticketmaster app. Now presented alongside search, users have easy access to this information. I was fully responsible for these features’ designs including UX and UI.

In addition to product design, I also know quite a bit about print, logo, and other kinds of graphic design. In order to move freely between these spaces, one must have a strong understanding of composition and form. Projects in this section include a seventies-style typeface, a poster for a political conference, a logo for a regional nonprofit, and a bumper sticker arguing for a specific kind of visibility.

The modern approach has stripped design of its idiosyncrasies. Gone is the human touch, of understanding that there is someone on the other side navigating important decisions about how best to realize their creation. As a result, we yearn for design’s uncommon features: its odd, its unusual—its vernacular. This project seeks to analyze vernacular signs with a particular focus on the characteristics that give insight into the creative process.