Score App (iOS)

Score is an ecommerce app that sells primary and resale tickets to sporting events (ticket inventory backed and verified by Ticketmaster). You can use Score to browse upcoming sporting events and see where your favorite teams are playing. In addition to surfacing inventory, Score also provides event details (like venue information and weather at the event) as well as other supplemental information (like links to team social media pages). I designed all aspects of the app including UX, UI, and brand identity.

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Ticketmaster App: ADP/VDP (iOS)

The ADP (Artist Detail Page) and VDP (Venue Detail Page) bring all relevant information on these topics to the forefront. Before the introduction of these features, users could hardly find any content related to artists or venues in the Ticketmaster app. For artists, this information includes descriptions about the artist and set lists from past performances. For venues, this information includes parking and venue information as well as the venue’s address and phone number.

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Ticketmaster App: Home Screen Redesign (Android)

The Ticketmaster App home screen redesign effort (Android) was part of a larger initiative to improve the browse and search experiences for both iOS and Android. Within the totality of the design work, I focused on the browse experience (UX and UI) for Android, working closely with another designer focused on the browse experience for iOS. Due to technical limitations, not all design work could be implemented. However, the breadth and quality of the work influenced the direction of multiple other products within the Ticketmaster organization.

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Plug Standard Typeface

Designed with only lowercase forms in mind, this reverse-stress typeface was made to undermine the power of the uppercase. Typically, reverse-stress typefaces are exclusively uppercase. I wanted this typeface to behave differently, which is why I placed its lowercase forms at primary importance. In addition, motifs from textura quadrata (gothic blackletter) can also be found as a source of inspiration. The “a” character heavily influenced the system that was established for the rest of the typeface.

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SafeTech Kids NC: Brand Materials

SafeTech Kids NC (initially called “NC SafeTech 4 Kids” before the design effort) is a nonprofit that focuses on safe technology use for kids. Based in Asheville, it works to inform parents on the potential health risks that wifi radiation may pose, while also suggesting ways to reduce unnecessary exposure. Despite the seriousness of this topic, I wanted the brand to take on positive overtones: the friendly shapes and bright brand color intentionally celebrate children’s health and playfulness.

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Reflective Image of North Carolina: Rebrand

Based in Chapel Hill, Reflective Image of NC is a regional car detailing service that specializes in paint correction for luxury cars. For this rebrand, it was important to consider not only what the new brand should be, but also the foundation upon which the original brand was built. In making the new identity, I took cues from high-end culture and clothing traditions as well as typical styles amongst the most respected luxury vehicles. In addition, it is no mistake that the logo itself takes on a “reflective” quality.

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Be Transparent Poster

Of the six team principles that Ticketmaster encourages, “Be Transparent” is its fifth. It reads, “we think open communication provides the best environment for real feedback, which keeps us aligned and helps us continually improve.” Our design team was tasked with visualizing these principles as posters. As the designer of the “Be Transparent” poster, I chose to exploit the irony of the smoke signal, one of the oldest and most opaque methods of communication. The visual style of the poster draws inspiration from the German plakatstil.

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Sūmus App Concept

Sūmus is an interreligious devotional app designed for the iPhone and iPad. In an attempt to establish greater empathy between diverse religious groups, Sūmus provides devotional content that draws similarities between different religious texts, songs, rituals, etc. By showing that universal themes and values can be found in a variety of doctrines, app users are more able to empathize with other cultures. In addition to devotional use, the app also allows users to find and plan for religious events.

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